Bali Smart Investment – Real Estate Lead Generation & CMS Platform
L Azlan Rafar
Software Engineer
I contributed to the development of Bali Smart Investment, a real estate platform designed to showcase curated investment properties in Bali and capture high-quality leads through a modern, conversion-focused website integrated with a custom CMS.
Key contributions:
- Custom CMS for managing property listings, inquiries, and media content.
- Lead capture system integrated with WhatsApp & email, optimized for mobile responsiveness.
- Multi-language support for international users (EN/ID).
- Developed scalable APIs and admin tools for content managers to update listings without developer involvement.
- Implemented SEO best practices, fast-loading UI, and rich visuals to support marketing goals.
The platform effectively supports sales & marketing teams by automating lead intake and presenting properties with strong visual appeal, targeting both local and international investors.